A company that brings together senior citizens, families and single people with qualified everyday helpers and thereby supports them in their daily lives.
Ketrin Pietschmann, CEO
We founded HelloCare in 2016 and directly started working with Syndicode. In less than two months they built our platform that was already much more than an MVP. They kept all milestones according to our ambitious plan. Thanks to Syndicode we were able to transfer first learnings from our test phase directly into the product and even to create a mobile app to respond to the demands of our users.
hellocare in press
“If Grandma needs help suddenly “- HelloCare today in the HAMBURGER MORGENPOST”
“HelloCare in Wired. We are proud of Katrin!”
“Easy online booking. HelloCare in the BILD Hamburg”
In essence, HelloCare is a marketplace platform. We are experts in building an online marketplace with Ruby on Rails and mobile apps. HelloCare is a perfect case study of marketplace development as it has all the parts that any two-sided marketplace has to offer. We developed:
At the moment we provide maintenance services to HelloCare marketplace.
Marketplace landing pages
We have made about 5 different landing pages to sell the marketplace to clients and helpers. We tried to make our design without excessive information to help users to find a needed information. The basic premise of a successful landing page is that it has a single focused purpose and every landing page is specific to a particular field.
Order workflow is the main part of any internet business. For marketplaces, it usually features the possibility to select the best suitable service provider. HelloCare pleases clients with the possibility to list helpers by location, service type, profile ratings. Ordering process starts with the zip code selection: thus all the helpers from the service area will become visible for the client.
#1 Client can preview more details for each profile and select helper
#2 Registration form for client is part of order workflow
#3 Details about order address and person who need care are provided after client registration
#4 Order date and time and payment come as last steps of the order workflow
please view in action
helper registration workflow
Clients are very important for any business. However, for many industries/markets, you need to please service provider first. The rationale is that if you have best service providers in your niche you will get clients!
#1 We offer social logins and email/password login for helper in HelloCare
#2 Helper provides personal and contact details
#3 HelloCare asks for hourly price
#4 Important to get address of the helper
#5 We try typed address against Google Map API and ask for corrections if not found
#6 Helper selects preferred service area around address on the map
#7 Last step is select services helper is going to provide on the marketplace
Registration workflow is over. However, the helper will be contacted to provide identity and professional documents through HelloCare web-based account prior to profile activation.
UX changes for helper dashboard
After first months of work, it started to be clear that helper’s dashboard is not user-friendly and does not match other parts of the product. It was difficult to find the exact information and fill needed data. We changed the structure of dashboard and added new functionality.
We have decided to allocate 4 main sections. Each section has logical subsections now. It helped to improve navigation and streamline the work for helpers.
One of the main objectives was to improve listing of orders. Now helper can see more coherent and complete information about orders and history.
Profile editing got into one page and is simplified too.
ui/ux of android mobile app for helpers
We used Material Design Guidelines to create UI/UX design for Android App of HelloCare. The mobile app has 4 main sections: listing of new orders, listing of taken orders, orders on the map view, helper’s calendar.
Sneak peek how we structure our UI/UX design work in Sketch
We introduced custom icons for main menu and actions with orders. New and my orders are the most used screens on the mobile app.
Calendar view of orders is something that makes planning of helper work better by clearly presenting busy and empty days.
Map view of orders appeared to be very important to helpers to minimise their commute time between jobs.
Onboarding tutorial upon the first login after downloading the mobile app. It guides through main screens.
Live Helper Mobile App
1 UI/UX Designer
2 Full Stack Ruby on Rails Developers
1 Front End Developer
1 Android Developer
June 2016 – present
HTML 5, CSS 3, SCSS, GitHub, Digital Ocean, Haml, Ruby on Rails, Sendgrid, PostgreSQL, jQuery, Redis
PayPal, Google Firebase, Sendgrid, Google Geocoder&Map API, Facebook and Google+ login APIs
Sergiej Rewiakin, CTO
With positive experience in working with Syndicode, I have hired them once again to develop mobile and web app for Hellocare. Since it was not our first project, the day-to-day execution went super well. We have built an outstanding product in both web and mobile. Despite difficult market roll out and multiple changes in the feedback cycle. The team was going an extra mile to make all deliverables on time. The clients were particularly impressed by the flat and adaptive design and simple and readable interface.