senden24 is an instant delivery service in the last mile 1 hour delivery business. It is free for shoppers who can purchase goods in local stores. They get all their bargains as soon as they arrive home. Our senden24 story is a three-sided marketplace development project in a nutshell. The senden24 service delivers for customers from shops with different delivery service providers be it a courier on a bike, taxi or express delivery companies. senden24 drops price of delivery by aggregating multiple deliveries into one job.
Identity and web Design
The idea was to make attractive brand, that would be taking people’s attention and at the same time it had to be close for them and imply trust in delivery services. While researching we noticed that warm gamma is peculiar for Berlin. Red and yellow are colours of Germany flag. Mixing them you get orange. This colour commands attention without being as overpowering as red and more dynamic compare to yellow. Orange is a symbol of energy being friendly and inviting. Most important, Orange is present in major World-wide delivery and postal services. We highlighted speed of 1 hour delivery by also visualising movement in logo. Simple flat style was chosen for custom illustrations.
RGB: 254, 121, 36
CMYK: 0, 66, 95, 0
RGB: 40, 40, 40
CMYK: 71, 65, 64, 86
RGB: 85, 85, 85
CMYK: 64, 56, 55, 31
RGB: 248, 248, 248
CMYK: 2, 1, 1, 0
RGB: 181, 181, 181
CMYK: 30, 24, 25, 0
At the stage of MVP development for market validation senden24 have had minimalistic one page promo site. The promo site has featured logo, hero image, slogan and few possibilities:
- Subscribe to newsletter
- User form to recommend store
- User form to register your store as partner
Immediately after MVP development phase we ran a short development cycle to add few pages to promo site:
- Interactive storytelling page to explain how send24 works
- Pricing page that only states service is always free for shoppers
- Team page featuring onsite and our team
Delivery service order form
senden24 is a three-sided marketplace. The platform serves a shopper, a courier and a shop. For shops senden24 has to offer quite advanced digital experience. However for market validation delivery dispatch order form was enough. Thus only this functionality for shops was in the scope of Ruby on Rails MVP development.
Android mobile app for courier
Shops get more shoppers and sales. Shoppers get free 1 hour delivery. What do couriers get? They get jobs! To make their work easier we developed Android mobile app where they can take jobs optimizing routes on the map, number of orders served, shopping bags, delivery origin and target locations to make best income with senden24.
We created HTML5 catcher trivia game to celebrate Easter and help senden24 to spread the word about their service in social networks. In addition to the game itself it has tournament table backend.
HTML 5, CSS 3, SCSS, GitHub, Heroku, Haml, Ruby on Rails, Sendgrid, PostgreSQL, jQuery, Redis
2 UI/UX designers
3 Ruby on Rails full stack developers
2 Android mobile developers
1 QA engineer
1 Front-end developer
January 2017 – present
Dr. Michael Debuschewitz
CEO & Founder
Anton and his Team with Syndicode did a great job. We always got delivered high quality UX/UI and coding in time. We are very happy to have Syndicode as a partner.